Analytics and paid search, set up right

We set up Google Analytics 4 (GA4), Google Tag Manager, and Google Search Console so the numbers are right, then build paid search on top of tracking you can trust.

Tell us about your project

A confident report built on broken tracking is worse than no report.

There is a science to marketing, and if you don’t have systems in place to test and measure your results, then you are truly flushing money down the proverbial toilet.

But having tracking isn’t the same as having tracking that works. Here’s the kind of thing a tracking audit turns up: a landing page that isn’t being tracked, a duplicate GA4 property splitting the data, or lead forms that quietly stopped working. Every one of those bends your decisions without anyone noticing.

What we do

  • Measurement setup or repair. Google Analytics 4, Google Tag Manager, and Google Search Console, configured and documented.
  • Conversion tracking. Forms, bookings, and other key actions tracked as conversions, and tested by actually completing them, not by trusting a green checkmark.
  • Tracking audits. Duplicate tags, missing events, broken forms, and misattributed traffic, found and fixed.
  • Google Ads setup and rebuilds. Campaign structure, conversion goals, and audiences built on data you can trust.
  • Reporting that answers questions. What happened, why, and what to do next, in plain English, pulled straight from Google’s own data through connectors we built.
  • Lead alerts. Automated monitoring that flags when inquiries stop arriving, so a broken form doesn’t sit unnoticed.

How a measurement and paid search project runs

  1. Audit. What’s tracked, what’s broken, and what’s counted twice.

  2. Measurement plan. The actions that matter to your business, and exactly how each one gets counted.

  3. Build and test. Tags, events, and conversions, tested with real submissions, first on staging and then live.

  4. Paid search on solid ground. Campaigns go live on top of verified conversions.

  5. Report and adjust. What happened, why, and what to change.

How we measure it

Conversions get reconciled against what actually arrived: form entries, bookings, and CRM records. If the ad platform says 20 leads and your inbox says 12, we find out why.

Recent measurement work

A luxury hospitality brand

Website, booking integration, guest forms, and conversion tracking.

An enterprise software company

We run the website, search, and measurement, and we’ve built custom tools for its team.

Questions people ask

Will you need access to our accounts?

Yes, and you stay in control. Your accounts stay in your name, we work through the access you grant, and you can revoke it at any time.

What is MarketingMagnet Analytics?

It’s our internal reporting app. With your permission, it connects to your Google Ads, Google Analytics, Google Tag Manager, and Google Search Console accounts so we can analyze and report on them. The Privacy Policy explains how that data is handled.

Not sure your numbers are right?

Tell us what you’re tracking and what you’re spending. We’ll tell you where we’d look first.

Tell us about your project