Strategy and copy
Positioning, messaging, website copy, sales pages, launches, and names. If your offer isn’t clear, nothing downstream works.
Marketing Magnet · Marketing strategy and technology
We write the strategy and the copy, build the WordPress site, make it easy to find in Google and in AI answers, and set up the tracking that shows what’s working. When nothing off the shelf fits, we build the tool. All in one place, for companies whose website has to bring in business.
Every message is read by our founder.
Clients from enterprise software to luxury hospitality
Our own WordPress plugins and AI tools, in use on client sites
A lot of good marketing dies in the handoff.
The strategy deck goes to the designer. The mockup goes to the developer. The SEO agency sends a monthly report nobody reads. Meanwhile, the tracking broke months ago and nobody noticed.
Everyone did their part. Nobody owns the result.
We work on every side of that handoff: strategy, copy, design, development, search, and measurement. So we do the whole job, and we measure it.
What we do
Five services that work best together. Hire us for one, or hand us the whole machine.
Websites
Custom websites on WordPress, made the way we’d want our own: designed around what each page has to do, built for speed, and easy for your team to edit. We can keep caring for the site after launch, too.
SEO and AI search (GEO)
Technical SEO plus generative engine optimization (GEO): making your site easy for Google and for AI answer engines like ChatGPT and Perplexity to find, understand, and quote.
Analytics and paid search
Google Analytics 4 (GA4), Google Tag Manager, and Google Search Console set up so the numbers are right. Conversion tracking you can trust, and Google Ads built on top of it.
Custom AI tools and automation
WordPress plugins, connectors to the systems you already use, and AI workflows for repetitive work. Anything written to your customers is reviewed by a person, on your team or ours, before it’s sent.
Why one company for the plan and the build?
We build what we recommend.
The plan and the build come from the same place, so there’s no translation layer between the idea and the launch, and no other vendor to blame.
Everything gets measured.
Marketing is a science, not an art form. Tracking goes in before launch, so we both know what’s working and what isn’t.
Built for how people search now.
People still search Google, but in a 2025 Pew Research Center study, about one Google search in five came back with an AI summary above the links. People also ask ChatGPT and Perplexity directly. We build sites that search engines and AI answer engines can read, understand, and quote.
AI is built into how we work.
AI is built into our workflow, so the work moves faster, and AI-assisted checks test each build against current best practices, to keep our work aligned as those practices change. Significant work is checked by a separate reviewer, an AI agent or a person, never by whoever did the work. Anything we publish on your site goes live only with our founder’s sign-off, and anything written to your customers is reviewed by a person, on your team or ours, before it’s sent.
You get a straight answer.
If we think your logo sucks, we will tell you. If we made a mistake, we will recommend we back up and try something else.
Our own tools
When nothing off the shelf fits, we build it. A few of our own:
An AI SEO and GEO plugin for WordPress
An AI naming engine that checks domain availability and screens for trademark conflicts (a screen, not a legal opinion)
A cache warmer that rebuilds a site’s cached pages after updates, so the next visitor isn’t the one waiting
Connectors to Google’s measurement tools that feed our reporting
A team of AI agents, each with a defined job, where no agent approves its own work
Recent work
Clients’ results belong to them, so we describe the work and name a client only with its written OK.
An enterprise software company
We run the website, search, and measurement, and we’ve built custom tools for its team.
A luxury hospitality brand
Website, booking integration, guest forms, and conversion tracking.
The secret behind “ugly” marketing
Years ago, our founder tested beautiful, animated pages against plain, focused ones. More often than not, the plain pages won. What was written on the page mattered much more than how the page looked.
Now AI answer engines read your site too, and they build their answers from your words, not your animations. The lesson got truer.
A few ground rules
- Integrity comes first. We only work with people, products, and services that we feel are a great value to the customer.
- Results you can measure. Tracking and testing get built in, so we learn what works and (more importantly) what doesn’t.
- Never “just because.” Everything we do is for a specific reason, and we’ll explain it.
- Straight answers. If the name of your new product is a joke, you’re going to hear it from us.
- The right fit, or a referral. If we’re not a fit, we’re happy to refer you to someone else.
From earlier work
“I don’t know anyone in possession of more technical wizardry (plus a sharp as hell marketing eye) than Den Bradshaw. I won’t go into all the amazing stuff I’ve seen Den build. Just trust me, the guy’s a miracle man.”
“Tony LOOOOVED your sales page. Raved about it! That is a huge win!”
“KILLER work on the GM stuff… Fast, efficient, and to the point. Again, awesome work on this stuff… thanks Den!”
“Great job writing this one! Harv said you have a natural talent in your writing skills.”
How a project runs
A conversation. You tell us what’s going on.
A look under the hood. Your site, your tracking, and your search data, with access you grant.
A written plan. What we’ll do, in what order, and how we’ll measure it.
The build. On a private staging copy. Anything we publish on your site goes live only with our founder’s sign-off.
Measure and report. What moved, what didn’t, and what’s next.
Who we are
Marketing Magnet is a marketing strategy and technology company. We plan marketing and build the systems that run it, for companies whose website has to bring in business.
MarketingMagnet Analytics
MarketingMagnet Analytics is the internal reporting tool we use to analyze our clients’ marketing data. With a client’s permission, it connects to that client’s Google Ads, Google Analytics, Google Tag Manager, and Google Search Console accounts and reads campaign, website traffic, tag setup, and search performance data. We use that data only to deliver analysis, reporting, and campaign management to the client who granted access. We never sell it or use it for advertising, and clients can remove our access at any time.
MarketingMagnet Analytics’ use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
Tell us what you’re working on.
Every message is read by our founder. If we’re not the right fit, we’ll say so and help point you in the right direction.
Attract customers like a Marketing Magnet.
